How is this different from the website?
Well, here we will feature information about the actors and share the experience of the shoot. This space is all about the talent who consult with Archetype Images to help them develop marketing tools to establish their presence within their selected market segments.
That sounds pretty intense, doesn't it? All that formal rhetoric for a simple actor headshot?
Yes. And here's why.
In the more than twenty years that I've been part of the Chicago performance community, I've seen it happen time and again. Performers who approach their craft with a business discipline establish success at a higher rate, and more quickly, than those who do not. Frequently, performers with unbelievable talent simply languish, performing year-in and year-out in humble storefront productions for five people. They do it for the love of the craft and that is an admirable and noble cause.
But we live in a materialistic society, and rent (like attention) must be paid. Life must be lived and to do that, for the vast majority of people, that means a living must be earned. Discipline, dedication, and communication are the key tools for advancing a career.
Archetype Images is dedicated to helping Chicago-area performers develop the marketing tools, and primarily photographic tools, to focus on the communication aspect of the business.
Simply put: The Archetype Images website is about us. The blog is about you!
So, we will be featuring artists here and helping give them a boost in the performing community. We've just started and already we worked with some amazing talent! Check back often for updates to see what people are doing in the Chicago area.
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